Born in Cuba and raised in Miami, Florida, Lourdes "Luli" Hanimian has always aspired to become an innovator in the fashion industry. Growing up with the beaches of Miami at her doorstep, it is not surprising that Luli developed a keen interest in swimwear. Luli and her brother-in-law Augusto Hanimian are the creative forces behind Luli Fama swimwear.
They met in 1990 while both working for Augusto's aunt, a well-known swimsuit designer. Together the two gained practical experience in the fashion and swimwear markets. In 1993, they launched their first company, debuting with Cover Style, a junior swim line. In 2003, Luli Fama was born.