Our role is not to create the latest “technical” fibre. Nature has already done that, and without an oil rig in sight.
Merino wool was born not in a lab, but in the mountains of New Zealand. The Icebreaker fibre factory works 24 hours a day, on the back of a sheep.
Sustainability is at the heart of Icebreaker, and we aim for profitable sustainability — a business model that balances ecology with economy. It’s possible because nature is an astonishing designer. Everything it creates is simple, efficient and beautiful.
We believe nature is a powerful force that is within us and around us. We have harnessed this force to become the passionate world leader in merino.
IT’S ABOUT OUR RELATIONSHIP WITH NATURE,
AND TO EACH OTHER
That’s not a slogan: it’s the way we think.
We started with an inquiry about how nature works, and how we interact with nature. Our contract isn’t just with our customers, but with the environment.
Customers increasingly care about where the things they buy come from. They want to know about the ethical commitment of the companies they buy from, and what impact their purchases will have on the planet.
We know we’ve got lots of work ahead, but we’re committed to a sustainable business model that doesn’t put profits ahead of the environment.