Blue Life fills a void in the market place for a line of basics that authentically relate to the free-spirited lifestyle. Having grown up on Oahu, creator Ling-Su Chinn was inspired by the beachy, bohemian-chic, and comfortable yet sexy vibe of coastal living. The name itself captures just that.
A collection of bohemian silhouettes, lifestyle essentials, and hand-created tie-dyed pieces, Blue Life designs are made to take girls from the beach to the street and anywhere in between. From adorable jumpers, flowing dresses, and sexy swimwear, styles are meant to fall off one's shoulder, delicately reveal one's body through cutouts, or show a bit of leg through slits. "We love skin. It's always important to show a little", says Ling.