Between 1986 and 1991, japan flourished becoming the 2nd most powerful economy in the world. In 1986, Asics introduced alpha gel in its high-performance sports models. This technological advancement became an instant classic. It was the perfect embodiment of the saying “it’s big in japan”.
The legend lives on today as ‘ASICS Tiger’ - a lifestyle brand in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan continues to resonate in each new collection.